Longevity clinic membership pricing: models and price points

Longevity clinic membership pricing follows from how the care works. A patient gets a baseline assessment, a written plan and repeated testing to see whether the plan is working. A 2024 white paper from the first Longevity Clinics Roundtable describes that pattern, with some clinics adding health coaching or longer programs of regular check-ins. Selling it one visit at a time makes the patient decide again at every step. A longevity membership packages the whole cycle for a period, usually a year.

For the clinic, a membership turns uneven visit revenue into predictable recurring revenue and makes capacity planning possible. For the patient, it sets clear expectations: what is included, how often they will be re-tested and how they reach their care team. If you are still designing the clinic itself, start with our guide on how to start a longevity clinic.

Published prices are scarce. Some programs, Fountain Life among them, quote only on request. The figures below come from public sources we checked on October 21, 2026. They describe different products, from a primary care membership to a consumer lab subscription to a full longevity program, so read them as reference points rather than a ladder.

Two patterns stand out. First, tiering is normal: most direct primary care practices in the DPCA survey use tiers, and Fountain Life's membership page lists four named memberships (Core, APEX, APEX Family and Executive Health) with services marked as included, available à la carte or not covered. Second, consumer lab subscriptions now sit at the low end of what patients compare against. A clinical membership has to explain what a clinician adds on top of a panel: interpretation, a plan, follow-up and someone accountable for the patient.

In practice you will likely combine two or three of these models. The right mix depends on how predictable your patients' needs are and how much of your cost is fixed per member.

An executive health program deserves a note. In this model the product is a comprehensive annual assessment for senior leaders, and the company may be the payer. If you sell to employers, decide up front what the employer receives (for example, invoices and participation, not results) and put it in the contract.

Market prices tell you what patients will tolerate. Your costs and capacity tell you what you can afford to deliver. Work through both.

1. List everything included for one member for one year: baseline visit, follow-up visits, lab draws and panels, coaching sessions, care plan reviews and any imaging.
2. Put a cost on each item. Lab cost per panel, provider time per visit at a loaded hourly cost, coaching time and supplies.
3. Add the fixed costs per member. Divide software, space and admin staff by your expected member count.
4. Set a capacity limit. Decide how many members one provider can follow at your visit and re-test cadence, and check that your revenue target fits within it.
5. Choose a margin and test the price. Annual price should cover direct costs plus fixed costs per member, with room for your target margin. Compare the result with the reference points above.
6. Decide what sits outside the membership. Anything only some members need is an add-on or a bundle.

Monthly or annual billing

Annual billing improves cash flow and matches the yearly testing cycle. Monthly billing lowers the barrier to joining. You can offer both, for example with a discount or a commitment on annual. Parsley Health, for example, lists its membership with a 12-month commitment and both monthly and annual payment options.

• Keep it to three tiers or fewer to start. One entry tier, one recommended tier and one high-touch tier is enough to learn from.
• Make the difference concrete. More re-tests per year, more provider visits, coaching sessions or faster access, stated as numbers.
• Name tiers by what they do. Patients compare inclusions, not brand names.
• Consider a family or couples option if your patients ask for it. Fountain Life, for example, lists an APEX Family membership.
• Write the terms in plain language: renewal, cancellation, what happens to unused credits and what happens if a payment fails.

These are questions for your healthcare attorney and accountant, not legal or tax advice.

• Insurance regulation. A prepaid membership that promises future care can raise insurance law questions. McDermott Will & Emery's 50-state survey notes that about half of US states have laws exempting direct primary care arrangements from insurance regulation, often for a narrow scope of arrangements. Ask how your membership is treated where you operate.
• HSA rules for direct primary care. For months beginning after December 31, 2025, a direct primary care service arrangement with aggregate fees up to $150 a month ($300 if it covers more than one person) no longer prevents a patient in a high deductible health plan from contributing to an HSA, as IRS Revenue Procedure 2026-24 restates. As Manatt summarizes the IRS guidance, primary care here excludes prescription drugs other than vaccines and lab services not typically administered in an ambulatory care setting, and the fixed periodic fee must be the sole compensation for that care. A longevity membership with extensive testing or separate billing may not qualify, so do not market it as HSA-compatible without advice.
• Consumer terms. Auto-renewal, cancellation and refund terms should be clear at signup.

A membership only works if what a patient bought matches what they can book. When billing sits in a separate tool, someone has to reconcile payments against appointments and labs by hand.

In LongevityEHR, memberships and payments run inside the same system as the chart. You sell monthly or yearly memberships, bundles and one-off services in your white-label patient portal, and every charge goes to your clinic's own Stripe account. Memberships and bundles grant credits for appointments and lab steps in a care plan, and patients see their remaining credits and invoices in the portal. LongevityEHR's own plans are on the pricing page.